EDUCATION, WORK, AND TRAINING
Most Fabulous Women Leaders in Tourism- 2019
Was awarded for my contribution to the Tourism Industry in MENA by the "Global MICE & Luxury Travel Congress & Awards".
Strategy Consulting- Adrenaline Travel. Dubai UAE (PROJECT BASED)
OCTOBER 2021- APRIL 2022
SCOPE OF WORK: Revenue Optimization, Product Development, Airline Negotiations and Onboarding, Marketing, New Concept Development, Market Research, Strategy- growth and competitive edge,
Presented recommendations for a new business model (first movers’ advantage) Adventure Expeditions.
Identify revenue optimization opportunities in the existing business model and grew business performance to 123% in 3 months.
Secured partnership with ARN (Arabian Radio Network) for the Ramadan Reunion campaign for Brand visibility and PR.
Management Consultant - Timi Group. Dubai, UAE. (PROJECT BASED)
DECEMBER 2020- PRESENT
Assisted a Chinese investor company set-up base in Dubai.
Portfolio: Tourism and Media.
Appointed to manage business operations and advise investment opportunities in UAE.
Collaborated with senior management on multiple functions including customer success and finance.
Secured Expo 2020 Worldwide ticket reseller contract (this was only offered to about 1000 companies worldwide)
Increased brand visibility featured on National Newspapers such as Khaleej Times and Gulf News.
Head of Business Strategy- AFC Holidays. Dubai, UAE.
JANUARY 2012- NOVEMBER 2020
Grew firm from the ground-up to Market Leader position (Largest in the MENA region). Applied effective growth strategy to create unique market position.
Oversee business strategy and operations for entire company.
Identify annual goals, develop strategies and present to board.
Align these business goals with departmental performance to ensure business performance is optimized.
Spearheading strategic partnerships and representing firm at trade conferences to Tourism boards, Embassies and Media.
Secured contract as official travel-partner for the Malta Pavilion at the EXPO2020.
Recovered airline loss of AED 100K. Detail-oriented and entrepreneurial, in contract negotiation (2019). Minimized losses up to 38% (from 2018 to 2019).
Steered firm to its highest performance in 2019 by positioning firm’s liability as a unique market opportunity. Consolidated surplus inventory to sell on E-commerce platforms with slab-based pricing strategy.
Branch Manager- Thomas Cook India Ltd. Mumbai, India.
Built and guided a high-performing team of 6, under direct supervision.
Accelerated branch performance from INR 15 million to INR 54 million.
Awarded Top Performer in Thomas Cook India during the Indian Travel Market 2011.
SEPTEMBER 2010 - JANUARY 2012
Top MBA Graduate
University of Bradford, UK
Passing Grade: Distinction 74/100. 4.0 GPA
Awarded highest grade for final dissertation thesis "Tourism Strategy in COVID-19". 85/100
Passed with 9 distinctions, 2 merit and 2 pass
JULY 2017- SEPTEMBER 2020
MBA Student mentor and speaker. University of Bradford, UK.
Serve as student mentor for Final Year MBA students who need help and assistance with their final year research dissertation.
Community Volunteer. EXPO2020 House of Volunteers. Dubai, UAE
Featured as the Official Face of EXPO 2020 volunteers. Volunteering as part of the management team, assisting in volunteer recruitment and role assigning.
SEPTEMBER 2019 - PRESENT
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