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Director-Switzerland Tourism

AFC is a strong partner in selling Switzerland and Sophia impressed me with her smart solutions in growing AFC and her focus on revenue generation and profit. Her strategic, energetic and dedicated working style will be an asset for any company.

Manager- Korea Tourism

Sophia is a true management professional with whom most corporate organizations feel proud to be connected to achieve business objectives and ROIs. A referral from another multinational organization led us to this visionary leader on a project for brand positioning and marketing. It all started with a couple of meetings followed by staff trainings, seminars, product development and eventually, it was a business breakthrough. For us, this led to year on year growth and expansion plans. Connecting with these stalwarts has given us a smooth take off with targeted objectives, set long term goals and achieve incredible results overall. Sophia, we are proud to be associated with you in this journey of competence and proved professionalism

Manager- Singapore Tourism.

Sophia has been a thorough professional in enduring joint partnerships with Singapore Tourism Board in 2018-19. Her 360 degree approach towards delivering the promotion campaign and quick turnaround time is worth mentioning as part of her marketing skill sets.

Manager- South African Tourism

Sophia is a highly skilled individual with great negotiation and marketing skills. Sophia had promoted South Africa extensively to her clients in the UAE and was involved in many exciting projects to increase arrivals from the UAE. Sophia would be an asset to any company that would employ her.

Brand Manager- Hit FM, Arabian Radio Network

Sophia is an extremely passionate and dedicated person. She is always willing to go the extra mile and lend a helping hand. She makes sure her partners are happy and always help make good campaigns. She is well connected with the UAE and international markets. This gives us a reason to always reach out to her for different projects and partner with her. I would highly recommend her for any partnerships and roles.

Virgin Radio Dubai. UAE

Sophia is one of most strategic, knowledgeable & an absolute professional to work with from the Travel & Tourism industry. I have had a chance to work with Sophia in the past couple of years to guide & manage our travel packages for winners & internal teams on Virgin Radio campaigns & other ARN stations. It has always been a pleasure to work with her as she brings a really efficient attitude towards her work, helps & supports with all our requirements and makes sure to successfully complete all our projects.

Head - Schilthorn. Switzerland.

I first met Sophia in Dubai in 2015 and was immediately impressed by her knowledge, focus and drive in the travel business (especially Switzerland). She knew what her customers wanted and was able to deliver products that kept on selling. She has a wise head on young shoulders and it has been a pleasure to observe her development in the travel business. She is hard working, committed and loyal and I would not hesitate to support her in the future.

Radio City101.6FM, Arabian Radio Network

I have been working with Sophia for more than 6 years now and very impressed with the way she has handled all our projects. She has a very thorough understanding of the Travel & Tourism industry and knows the importance of how to successfully build on the relationship and deliver projects with utmost efficiency. Sophia has been personally instrumental in ensuring that one of our flagship promotions on HIT 96.7 FM – HIT JET INTERNATIONAL is delivered professionally right from the planning stage to pre tour and the final travel. It’s no easy task to manage and over deliver packages for a group of more than 100 people each time over the last 5 years. Every year the promotion has grown commercially for us thanks to Sophia’s proactiveness in ensuring the destination and itinerary are well planned and executed to perfection. Sophia is meticulous , hard -working and very trustworthy. Over the years there have been couple of last minute projects and Sophia understood the urgency and happily took on those projects and delivered them successfully

Manager- Radio Station. Dubai, UAE.

I have had the pleasure to work with Sophia on the most successful on-air campaign wherein we would have to plan trips for 100+ people. Sophia is a complete professional with in-depth knowledge of the tourism. Customer Satisfaction is priority for her, she puts in efforts to understand the needs of her clients and delivers more than what is expected. There have been instances when she has planned surprise parties for us complimentary. She is detail oriented with exceptional organisational skills. She will be an asset to any organisation she joins.

CEO, Radio Asia. Dubai, UAE

We have had an excellent relationship and this I attribute to Sophia as she took special care on all our trips. Excellent organizational skills. Very transparent and recommends the best solutions. Sophia is professional but takes extra care and Makes the trip memorable. Kudos to her!

Commercial Director. France

I've had the chance to work with Sophia and I highly recommend her. She is a great person, is very serious about her projects, fast and responsive. Her concept on marketing, and brand development is impressive and one can trust her on business strategy.

MBA Mentor- University of Bradford, UK.

I have worked with many MBAs over the years and virtually all are top performers; occasionally you get one that stands out from an already outstanding bunch, Sophia is one of those that stands out from the crowd. She had outstanding commercial awareness of her industry's market and is a brilliant strategist.

MBA Director- University of Bradford, UK.

Sophia was an excellent student on our Distance Learning MBA programme. She is extremely motivated, and brought strategic insight to the assignments. In particular, I would like to commend her Management Project, which is the final piece of work on the course which requires an in-depth investigation into a strategic issue. Sophia's project looked at the impact of COVID-19 on the tourism industry and was a detailed and thorough analysis of this significant challenge which is the industry is facing. Throughout, she drew on theories from the course in order to apply them to this contemporary scenario, enabling her to establish clear recommendations as to how the industry can meet the challenge and continue to develop in the future. Sophia has been an exemplary student, and her business acumen and insight will undoubtedly be a great asset to future employers.

Consultant- Gartner. Canada.

Sophia is a transformational leader who keeps the organization aligned with its overall goals and core values. Under her leadership, I always felt motivated and inspired to grow on a professional and a personal level. She is indeed a purpose and performance-driven professional. Sophia believes in challenging the status quo and brings innovation to the tourism industry whilst enhancing the customer experience

Testimonials: Clients
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